Kylie Jenner’s New Kylie Swim Line Has Finally Launched

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First there was Kylie Cosmetics, then Kylie Skin, and now Kylie Swim is set to launch on Friday (that’s today!) at 3 pm PST. Yes, Kylie Jenner, who loves putting her first name on every company she starts, announced in August that she was creating a swimwear line when she posted some teaser images on her Instagram feed and Stories. In the initial pic, she wore a pink-and-orange dyed style featuring a halter top, high-cut bottoms, and strappy details across the torso.

Now more images have been release that reveal the designs, which include sarongs, cutout one-pieces, triangle bikinis, and even baby swimwear in bright hues like yellow and orange-and-pink ombre. Considering the youngest Jenner sister’s eye-catching fashion choices, especially when it comes to swimwear (just reference this, this, this, and this, for starters), the color choices and revealing silhouettes for this debut limited-edition launch make total sense.

SHOP KYLIE SWIM

According to this IG post on the brand’s page, nothing is over $85. The one-pieces range between $80-$85, the triangle bikini separates are $40 each, the sarongs are $45, and the lil baby designs are $60 if you want to match with your mini me. Awww!

Kylie is just the latest celeb getting into the industry, as there are countless others out there, including Emily Ratajkowski’s Inamorata Swim, Candice Swanepoel’s Tropic of C, Ashley Graham’s partnership with Swimsuits For All, and even sister Khloé Kardashian’s Good American brand offers swimwear.

Kendall + Kylie—i.e., the line started with older sister Kendall that debuted in 2016—also has one-pieces and bikinis, so not sure how things will pan out with that now that Kylie is branching off with her own styles. But knowing her, the hype will ensure that they’ll sell out FAST. Feel free to stalk the website here until they drop.