Kim Kardashian’s Skims brand has a familiar face starring in its latest swim campaign: Paris Jackson.
Jackson, the only daughter of the late pop legend Michael Jackson, was photographed for the ad campaign by Mark Hunter — also known as “The Cobrasnake” — wearing several swim looks from Skims’ latest drop, and showing off her vibrant tattoos.
Skims posted the new photos on Instagram Tuesday.
“Get ready for the hottest drop of the summer,” the company captioned the carousel of images. “Sold out favorites are coming back, along with 11 new styles and limited edition colors.”
For the first set of photos featured on Skims’ post, the 24-year-old model and singer is wearing the Zip Front Long Sleeve One Piece in Marble.
The company posted another series of photos in which Jackson is seen wearing the Triangle Top in Ochre and the Swim T-Shirt and Dipped Mid Waist Bottom in Almond.
Skims’ latest swim campaign was inspired by the playful spirit of the Los Angeles pool party scene and also features Jackson’s fellow next-generation stars, singer Bella Poarch and actress Madison Bailey.
The new drop, slated for release July 28, will feature some of the brand’s novel statement designs, bright colors and updates on classic looks. Shoppers can also look forward to trendy picks that include micro cuts, dresses, gloves and more.
“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment,” said Jackson in a statement. “I love the brand and doing this shoot was so much fun.”