Makeup Trends: Face-Lifting Techniques

Thanks to viral social media videos, people have learned techniques to make their makeup give their faces a lifted look. On TikTok, for example, we saw users apply concealers on the outer corners of their eyes up toward the edges of their brows to give the illusion of wide-awake eyes.

Another example is a technique shown by Eldridge above, where she applies lip liner tactfully to give the illusion of fuller, more lifted, happier-looking lips. To copy, she suggests first applying concealer to the outer edges of your lips to act as a guide, then over-lining the center of the bottom lip, and when drawing up toward the corners, she says to bring the liner into the natural lip and avoid the very edge.