This is what happens when high fashion meets the high seas amid a pandemic.
An Italian designer’s colorful face mask bikini set — dubbed a Trikini — is selling like hotcakes even though she created it as a joke, according to a report.
Tiziana Scaramuzzo, owner of Elexa Beachwear in Senigallia, said she first made the pandemic-safe swimwear last month to keep spirits up at her home amid the country’s coronavirus lockdown, according to the Italian news outlet Centropagina.
“The idea was born joking with the family,” she told the site.
But after posting images of her daughters sporting the three-piece suits on Facebook, the garments became a viral hit — with orders flooding her store, she said.
Scaramuzzo said she thinks people are buying the brightly patterned beachwear to keep themselves from getting the blues amid the global crisis.
She didn’t say how many orders she had received — or how folks could avoid unsightly tan lines.
Last week, Italy began easing its lockdown rules, prompting people to flock to beaches and parks.